Amazon Advertising
Amazon DSP Management
Programmatic display and video advertising across Amazon-owned properties, partner apps and sites, and the open web — built to extend Sponsored Ads into the parts of the funnel search alone can't reach.
What's Included
Programmatic advertising, run end to end
Audience Strategy
- In-market and lifestyle audience targeting
- Amazon shopping-signal-based segments
- Remarketing to product page visitors and cart abandoners
- Conquesting on competitor ASINs and categories
Creative & Placement
- Static and video display creative production
- Placement across Amazon.com, Fire TV, Twitch, and partner sites and apps
- Dynamic e-commerce creative pulled from your catalog
- A/B testing across creative variants
Full-Funnel Campaign Structure
- Upper-funnel awareness campaigns tied to category and lifestyle audiences
- Mid-funnel consideration campaigns for engaged shoppers
- Lower-funnel remarketing and conquesting for conversion
- Budget paced alongside your Sponsored Ads calendar, not run in isolation
Reporting & Optimization
- Weekly bid, budget, and audience optimization
- A cross-channel view alongside your Sponsored Products and Brands performance
- Monthly strategy review with clear attribution of what DSP is — and isn't — driving
- No black-box reporting: you see exactly where spend goes
Who It's For
Is DSP the right next step?
Designed for
- Amazon Brand Registered sellers or vendors with an established Sponsored Ads program
- Brands with the budget to layer DSP on top of, not replace, Sponsored Ads
- Both Seller Central and Vendor Central brands — DSP is available to both
Particularly suited for
- Brands plateauing on Sponsored Ads and needing incremental reach
- Seasonal or launch campaigns that need awareness beyond search
- Brands wanting to retarget shoppers who viewed but didn't buy
Better served elsewhere
- Little to no live Sponsored Ads history — build that foundation first
- Account health or catalog issues — see Account Management
- Self-serve Sponsored Ads optimization — see Hive Mind Ad Optimizer
Want a DSP strategy built around your Sponsored Ads data?
We'll look at your current Sponsored Products and Brands performance and show you where programmatic actually adds incremental reach — not just spend.
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